|CNN-IBN Indian of the Year 2007|
CNN-IBN's initial presence on Second Life was an evolving space, with each new candidate coming in as they were announced on the show over successive days. The space itself allowed visitors to get a live streaming feed of the event as it happened, as well as browse image slide shows and other media. This space also showcased all the sponsors of the event, with signs clickable through to their websites. Most importantly, there was an option for Second Life users to vote via clickthough for their candidate.
This 1-acre space was designed both as a branding exercise and as a pilot to gauge viewer response and interactivity within virtual spaces. It remained online for six months, and had about 10-20 visitors a week post the event. The "CNN-IBN Indian of the Year 2007" website also had a SLUrl based link to the Second Life space, though in beginning 2008 India stll had lamentably low resident figures.