Amul Second Life parlour

The Indian dairy giant AMUL has been by far our favorite client since 2007. They constantly surprise us with the size and scope of their virtual visions, which in turn motivates us to bring them newer and more exciting technologies. In their very first interactions with us, for example, they wanted a complete 'virtualization' of their entire milk distribution system, so that all their millions of users could have an effective simulation and demonstration of the way they work!

This virtual ice cream parlour was set up on Second Life as a branding exercise and as a pilot to familiarize both AMUL members and general users. Launched in Jan 2008, it now has upward of 200 visitors a week, and we are in the process of revamping it with more interesting and interactive products and links to existing web resources.

They are also our first clients to recognize the possible value of theWeb3D spaces Trimensions is now offering, and we are working at present on their Web3D Ice cream parlour. Which, true to their tradition, will be the first of its kind in the country and accessible to all web users right from within the Amul website. Not being content with opening real ice cream parlours all over India, they now want to move into different worlds as well!

In the meantime, though, here's what the Second Life parlour looks like. You can enter it if you have a Second Life account by clicking on the image on the front page, or via the 'Virtual Spaces' link in the top menu.

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